Same Owner, Two Deliberately Different Ages
Montage International runs both brands under one roof by design — Montage for ultra-luxury, traditional and secluded; Pendry for contemporary lifestyle luxury, social and city-embedded. The company describes it plainly: two personalities, kept deliberately distinct rather than blended.
Montage: The Older, Settled Crowd
Montage properties — Laguna Beach, Deer Valley, Palmetto Bluff, Los Cabos, Big Sky — are known for near-total seclusion from their surroundings and a residential-style luxury built for slowing down. This is understated, destination-defining luxury: guests come to settle in, not to be seen. The crowd here skews older, more established, prioritizing privacy and polish over energy.
Pendry: The Younger, Social Register
Pendry launched in 2014 explicitly as the lifestyle counterpart — "design-driven and fashion-forward," positioned to compete with Andaz and EDITION. The first property, Pendry San Diego, was built as an urban boutique hotel meant to pull in Gaslamp Quarter locals as much as hotel guests, with loft-style rooms and six restaurants and bars designed for a younger, more social audience. Pendry Baltimore's pool has become a destination in its own right, while staying guest-only to keep the energy elevated rather than overrun. Pendry Manhattan West and the upcoming Mexico City property lean into food, cocktail culture, and creative-scene energy over seclusion.
Choosing Between Them
Montage suits a couple or family wanting a genuine retreat — golf, spa, privacy, slow mornings. Pendry suits a traveler who wants to be inside a city's actual social and dining life, with a hotel that functions as a scene rather than an escape from one.
What to Wear
A Mediterranean Edit one-piece suits Montage's residential-resort pools; a Miami & Vegas Edit metallic piece fits Pendry's more socially activated pool decks.